Qatar Airways — World Cup Stadium VFX
Introduction
Qatar Airways’ global FIFA World Cup campaign needed an imaginary stadium goal to feel as monumental and believable as the live-action world around it. The task was to turn early 2D concepts into production-ready 3D assets that could survive close scrutiny on a global stage.
Qatar Airways’ global FIFA World Cup campaign needed an imaginary stadium goal to feel as monumental and believable as the live-action world around it. The task was to turn early 2D concepts into production-ready 3D assets that could survive close scrutiny on a global stage.
Qatar Airways’ global FIFA World Cup campaign needed an imaginary stadium goal to feel as monumental and believable as the live-action world around it. The task was to turn early 2D concepts into production-ready 3D assets that could survive close scrutiny on a global stage.
WHAT WE DID
3D Modelling
Look Development
Tracking
Compositing
CLIENT
Qatar Airways
PRODUCTION YEAR
2019
INDUSTRY
Aviation & Sport
Our Approach
Working with 180 Kingsday and MPC London, I translated the concept sketches into 3D, developed shaders, tested tracking and integration, and prepared the asset for the final Flame composite at MPC. Cinema 4D and Fusion Studio were used to match perspective, light and scale before handoff.
Working with 180 Kingsday and MPC London, I translated the concept sketches into 3D, developed shaders, tested tracking and integration, and prepared the asset for the final Flame composite at MPC. Cinema 4D and Fusion Studio were used to match perspective, light and scale before handoff.
Working with 180 Kingsday and MPC London, I translated the concept sketches into 3D, developed shaders, tested tracking and integration, and prepared the asset for the final Flame composite at MPC. Cinema 4D and Fusion Studio were used to match perspective, light and scale before handoff.
The Outcome
The finished stadium elements gave the campaign the scale and realism its idea demanded, supporting a globally visible sponsorship story while remaining fully integrated with the live-action photography.
The finished stadium elements gave the campaign the scale and realism its idea demanded, supporting a globally visible sponsorship story while remaining fully integrated with the live-action photography.
The finished stadium elements gave the campaign the scale and realism its idea demanded, supporting a globally visible sponsorship story while remaining fully integrated with the live-action photography.
