SPGPrints
3D product Video
for Printer Expo
Overview
This project involved creating two fully CGI videos for a week-long expo showcasing the latest innovations in printer technology.
The first film served as a product showcase, featuring the printers in environments where they are typically used.
The second film focused on the new brand names, which were inspired by trees and plants.
The concept was to have both films play in sync, creating a harmonious blend of the two worlds.
I was responsible for the art direction and post-production of both videos, ensuring they met the client's expectations and conveyed the desired message effectively.
Client
SPGPrints
Year
2023
Agency
Brasser.io
Role
Creative Director
The 3D Product Showcase
The Expo Nature Video
Expo Context
Our goal was to captivate the audience's attention before the speakers began their talks. We utilized two large LED screens to display videos during intervals without presentations. These videos were meticulously designed to showcase the products and services, sparking curiosity and interest among the viewers.