Penta Infra
Hamburg Data Center
3D Animation
Client
Penta Infra
Year
2024
Agency
Brasser.io
Role
Creative Director
Project Overview
This case study shows how 3D animation helped market Penta Infra's new data center in Hamburg, Germany. What began as a request for still images turned into a full 3D animation project. This project highlighted the facility's innovative features and sustainable design.
Client Profile
Penta Infra is a top European data center provider. They specialize in colocation services and sustainable data infrastructure. The company wants to build data centers that are both efficient and eco-friendly. This will help meet the rising digital needs in Europe.
Project Evolution
The project started with still images as artists impressions. The success of these images led Penta Infra to invest in a complete animation. This animation showcased the facility using architectural visualization and dynamic 3D motion design.
Challenge & Solution
The Challenge
Penta Infra was building a new 4.4 MW colocation data center in Hamburg. They needed compelling visuals to:
Market the facility before construction is completed.
Highlight sustainability features and technical specifications.
Support sales efforts in the DACH region.
Position Hamburg as a digital hub in northern Germany.
Our Solution
The project unfolded in two phases:
Phase 1: Initial Still Images High-quality artist impressions served as early marketing assets.
Phase 2: Full 3D Animation This animation blends architectural visualization with lively 3D motion design. It's perfect for a tech-focused facility.
Technical Implementation
The project used 3D animation to highlight the data center's interior and exterior.
Exterior Visualization
Detailed models of the building, landscape, and photovoltaic facade.
Interior Systems
Animation of cooling systems, server racks, and technical setups.
Sustainability Features
Visuals of energy-efficient systems and natural refrigerant cooling.
Technical Specifications
Integration of key data points, highlighting certifications and capabilities.
Project Timeline
Initial Consultation
Assessment of client needs and project scope definition for still images.
Still Image Creation
Development of initial architectural visualizations for marketing purposes.
Project Expansion
Client decision to expand into full 3D animation project based on still image success.
Animation Development
Creation of comprehensive 3D animation combining architectural visualization and motion design.
Final Delivery
Completion and delivery of final animation assets for marketing and sales use.
Business Outcomes
The 3D animation transformed Penta Infra's marketing approach with measurable results
Enhanced Sales Process
The sales team noticed shorter explanation times. They also saw higher prospect engagement when using the animations in presentations.
Easier Technical Understanding
Non-technical stakeholders grasped complex sustainability features and technical specs easily.
Digital Marketing Asset
Animation clips that enhance ROI across different digital channels.
Competitive Advantage
Our brand stands out. We understand better than those who depend on static images and specifications.
Phase 1: Still Images
Phase 2: 3D Animation
Highlighted Clips
“Working with Brasser.io on the 3D animation for our Hamburg data center was invaluable. What began as still images evolved into a full animation that captured our vision. The team mixed architectural visualization with motion design. This created a powerful visual story for our clients and partners.”