World Horti Center
Indoor Farming
360 Experience
Client
World Horti Center
Year
2021
Agency
Brasser.io
Role
Creative Director
Project Overview
We created a fully immersive 360-degree space for the World Horti Center's new expo area. We aimed to show off Dutch indoor farming skills to all, from school kids to world leaders.
We moved beyond traditional presentations. The black box design had four walls that helped us share a great story. It focused on innovative Dutch farming techniques using immersive 3D storytelling.
The Challenge
The World Horti Center is a leading global innovation center in horticulture. They needed an effective way to showcase Dutch indoor farming. The diverse audience posed unique communication challenges.
Diverse Audience
We needed to make content that would engage schoolchildren and world leaders.
Memorable Experience
Our aim was to create lasting impressions that inspire and educate.
Technical Complexity
We had to show complex farming innovations in a fun way while keeping them accurate.
Global Leadership
We highlighted the Netherlands as a leader in sustainable indoor farming.
The Solution
We created a 360-degree experience space in the new expo area of the World Horti Center. This approach went beyond standard presentations to create a captivating storytelling environment.
Immersive Black Box Design
We used all four walls to create a smooth visual experience for visitors.
Multi-Sensory Approach
We blended visual, audio, and spatial elements. This created an immersive journey that engaged many senses.
Narrative-Driven Content
We created a clear story. It guided visitors through the innovations and impacts of Dutch indoor farming.
Audience-Adaptive Experience
We layered content to engage children and officials. Each group gets details suited to their needs.
The Process
Discovery & Concepts
We collaborated with the World Horti Center team and their marketing department. We researched key innovations, success stories, and educational elements to highlight.
Content Development
We simplified complex agricultural concepts into clear visual stories.
Environmental Design
We transformed the space into an immersive environment. Projection mapping made visuals seamless. Lighting design boosted emotional impact. Spatial audio created an immersive soundscape.
Implementation & Refinement
During installation, we refined the timing and flow of the experience. We improved visual clarity for various distances and angles. We tested this with audience representatives.
The Results
The Indoor Farming Experience is key to the World Horti Center's education. It has made a real impact and gained recognition.
40%
Increase in visitor engagement time.
Global
International recognition in agricultural forums.
Versatile
Serves both educational institutions and high-level delegations with great efficiency.
Media
Featured in specialized and mainstream publications
“The Indoor Farming Experience has changed how we present our innovation leadership. What once took hours can now engage users in a 15-minute experience. Visitors, like school kids and government officials, witness how Dutch indoor farming is a world leader.”