SPGPrints
3D product Video
for Printer Expo
Client
SPGPrints
Year
2023
Agency
Brasser.io
Role
Creative Director
Overview
We created two synchronized CGI videos for the SPGPrints exhibition at a big printer tech expo.
The dual-video idea combined product showcases and brand storytelling. The organizers showed it on large LED screens to engage attendees between presentations.
Challenge
SPGPrints needed a bold visual display. It needed to grab attention at a busy expo. It had to showcase their advanced printer technology and new brand identity. The solution had to:
Showcase its innovative printer technology in relevant settings.
Introduce their new nature-inspired brand-naming system.
Create a memorable presence at a crowded industry expo.
Capture the audience's attention during presentation breaks.
Solution
We created a two-video approach that plays in perfect sync.
Product Film
This film features complete CGI visualizations of the printers in their typical environments.
It includes detailed 3D animations that highlight key technical features and benefits. Professional lighting and cinematography emphasize the product design.
Brand Story Film
This film tells a visual story inspired by new tree and plant-themed brand names.
It uses nature-based imagery to complement the industrial product visuals. This creates a strong link between natural innovation and printing technology.
Process
As Creative Director, I oversaw art direction and post-production.
Concept
Worked with SPGPrints to grasp their product range and new brand identity.
Storyboarding
Made dual storyboards for synchronized playback.
3D Modeling
Created detailed 3D models of the printer products.
Animation
Animated both industrial and natural environments.
Rendering
Generated high-quality renders with professional lighting.
Post Production
Fine-tuned both videos for a seamless viewing experience.
Results
The dual-video installation stood out at the expo. It showcased product features and the brand's evolution.
Standout Presence
Created a unique visual experience that caught the audience's eye at the busy expo.
Effective Communication
Conveyed detailed product information and the new brand identity effectively.
Engaging Experience
Offered an experience that captivated the audience visually during the presentation breaks.
Brand Reinforcement
Strengthened SPGPrints' position as an innovative leader in the industry.
The 3D Product Showcase
The Expo Nature Video
Product shots
Nature shots
Expo Context
We aimed to grab the audience's attention before the speakers started. We used two large LED screens to show videos during breaks. These videos highlighted our products and services, creating curiosity and interest among viewers.
“
The dual-video approach created a perfect balance between technical product demonstration and brand storytelling.
By synchronizing the industrial and natural elements across two screens, we received an exhibition experience that not only showcased our cutting-edge printer technology but also elegantly communicated our new nature-inspired brand identity.
What we particularly appreciated was the creative flair that set our brand apart from other die-hard technical videos at the event.
The installation became a focal point at ITMA, drawing visitors even during intervals between presentations.
”