SPGPrints — Product Films for ITMA
Introduction
At ITMA, the world’s largest textile-printing exhibition, SPGPrints had only seconds to earn attention across a busy show floor. Two synchronised CGI films turned its stand into a large-scale product story: one grounded in realistic production environments, the other expressing the new brand through nature-inspired imagery.
At ITMA, the world’s largest textile-printing exhibition, SPGPrints had only seconds to earn attention across a busy show floor. Two synchronised CGI films turned its stand into a large-scale product story: one grounded in realistic production environments, the other expressing the new brand through nature-inspired imagery.
At ITMA, the world’s largest textile-printing exhibition, SPGPrints had only seconds to earn attention across a busy show floor. Two synchronised CGI films turned its stand into a large-scale product story: one grounded in realistic production environments, the other expressing the new brand through nature-inspired imagery.
WHAT WE DID
Creative Direction
3D Animation
Product Visualisation
Exhibition Content
CLIENT
SPGPrints
PRODUCTION YEAR
2023
INDUSTRY
Industrial Printing
Our Approach
As creative director, I shaped the concept, art direction, animation and final delivery. The films were designed as one system for two large LED walls, with timing, transitions and composition developed specifically for the physical stand. Technical product detail remained credible while the visual language stayed bold enough to work at exhibition scale.
As creative director, I shaped the concept, art direction, animation and final delivery. The films were designed as one system for two large LED walls, with timing, transitions and composition developed specifically for the physical stand. Technical product detail remained credible while the visual language stayed bold enough to work at exhibition scale.
As creative director, I shaped the concept, art direction, animation and final delivery. The films were designed as one system for two large LED walls, with timing, transitions and composition developed specifically for the physical stand. Technical product detail remained credible while the visual language stayed bold enough to work at exhibition scale.
The Outcome
The installation gave SPGPrints a distinctive visual anchor between presentations. According to the project team, it helped attract more visitors, increased dwell time and created stronger engagement during quieter programme moments — turning complex printing technology into an experience people could immediately grasp.
The installation gave SPGPrints a distinctive visual anchor between presentations. According to the project team, it helped attract more visitors, increased dwell time and created stronger engagement during quieter programme moments — turning complex printing technology into an experience people could immediately grasp.
The installation gave SPGPrints a distinctive visual anchor between presentations. According to the project team, it helped attract more visitors, increased dwell time and created stronger engagement during quieter programme moments — turning complex printing technology into an experience people could immediately grasp.
