Philips — Photoreal CG Product Replacements
Introduction
Across four Philips broadcast campaigns, hundreds of live-action shots needed product replacements that felt completely real. The challenge was not simply to render the devices beautifully, but to match changing light, movement, hands and skin tones closely enough that the CGI disappeared into the performance.
Across four Philips broadcast campaigns, hundreds of live-action shots needed product replacements that felt completely real. The challenge was not simply to render the devices beautifully, but to match changing light, movement, hands and skin tones closely enough that the CGI disappeared into the performance.
Across four Philips broadcast campaigns, hundreds of live-action shots needed product replacements that felt completely real. The challenge was not simply to render the devices beautifully, but to match changing light, movement, hands and skin tones closely enough that the CGI disappeared into the performance.
WHAT WE DID
Product Visualisation
Look Development
Compositing
VFX
CLIENT
Philips
PRODUCTION YEAR
2024
INDUSTRY
Personal Care Technology
Our Approach
Working as 3D generalist and compositor, I built a repeatable replacement workflow across Rambo Kitt, The Dilemma, Zeta and Lumea. Each device was matched to the plate through material-accurate look development, tracking, lighting and compositing — from fast handheld action to premium clinical close-ups.
Working as 3D generalist and compositor, I built a repeatable replacement workflow across Rambo Kitt, The Dilemma, Zeta and Lumea. Each device was matched to the plate through material-accurate look development, tracking, lighting and compositing — from fast handheld action to premium clinical close-ups.
Working as 3D generalist and compositor, I built a repeatable replacement workflow across Rambo Kitt, The Dilemma, Zeta and Lumea. Each device was matched to the plate through material-accurate look development, tracking, lighting and compositing — from fast handheld action to premium clinical close-ups.
The Outcome
Philips could present final products consistently across multiple global TV campaigns without compromising the live-action storytelling. The replacements met premium brand standards while giving production and editorial teams the control to refine product appearance after the shoot.
Philips could present final products consistently across multiple global TV campaigns without compromising the live-action storytelling. The replacements met premium brand standards while giving production and editorial teams the control to refine product appearance after the shoot.
Philips could present final products consistently across multiple global TV campaigns without compromising the live-action storytelling. The replacements met premium brand standards while giving production and editorial teams the control to refine product appearance after the shoot.
