World Horti Center — 360° Indoor Farming Experience
Introduction
World Horti Center needed to explain the future of indoor farming to everyone from school groups to international officials. A four-wall 360° experience transformed complex cultivation technology into a story visitors could see, hear and remember.
World Horti Center needed to explain the future of indoor farming to everyone from school groups to international officials. A four-wall 360° experience transformed complex cultivation technology into a story visitors could see, hear and remember.
World Horti Center needed to explain the future of indoor farming to everyone from school groups to international officials. A four-wall 360° experience transformed complex cultivation technology into a story visitors could see, hear and remember.
WHAT WE DID
Creative Direction
Immersive Content
3D Animation
Projection Design
CLIENT
World Horti Center
PRODUCTION YEAR
2024
INDUSTRY
AgriTech
Our Approach
I led concept, content direction and design for the black-box installation. Research was distilled into a clear narrative, then translated into projection-mapped visuals and spatial audio across four walls. The experience was refined through repeated testing with real audiences so the technology remained accessible without becoming simplistic.
I led concept, content direction and design for the black-box installation. Research was distilled into a clear narrative, then translated into projection-mapped visuals and spatial audio across four walls. The experience was refined through repeated testing with real audiences so the technology remained accessible without becoming simplistic.
I led concept, content direction and design for the black-box installation. Research was distilled into a clear narrative, then translated into projection-mapped visuals and spatial audio across four walls. The experience was refined through repeated testing with real audiences so the technology remained accessible without becoming simplistic.
The Outcome
The installation increased visitor engagement by 40% and gained international recognition as a showcase for Dutch horticultural innovation. More importantly, it gave guides and stakeholders a shared, memorable way to start conversations about technology that is otherwise difficult to demonstrate.
The installation increased visitor engagement by 40% and gained international recognition as a showcase for Dutch horticultural innovation. More importantly, it gave guides and stakeholders a shared, memorable way to start conversations about technology that is otherwise difficult to demonstrate.
The installation increased visitor engagement by 40% and gained international recognition as a showcase for Dutch horticultural innovation. More importantly, it gave guides and stakeholders a shared, memorable way to start conversations about technology that is otherwise difficult to demonstrate.
