Starbucks by Nespresso — Invisible CG Replacements
Introduction
A Starbucks by Nespresso commercial was shot with temporary cups and packaging, leaving the final products to be created in post. The job was to make every replacement feel physically present in the live-action scene — while keeping editorial freedom across multiple pack and cup variants.
A Starbucks by Nespresso commercial was shot with temporary cups and packaging, leaving the final products to be created in post. The job was to make every replacement feel physically present in the live-action scene — while keeping editorial freedom across multiple pack and cup variants.
A Starbucks by Nespresso commercial was shot with temporary cups and packaging, leaving the final products to be created in post. The job was to make every replacement feel physically present in the live-action scene — while keeping editorial freedom across multiple pack and cup variants.
WHAT WE DID
Product Visualisation
Look Development
Compositing
VFX
CLIENT
Nosh Food Films
PRODUCTION YEAR
2024
INDUSTRY
Food & Beverage
Our Approach
I handled modelling, texturing, look development and compositing for four packaging designs and four cup versions. A modular CG setup made it possible to swap variants efficiently, while careful lighting, reflections and contact details kept the integration invisible from shot to shot.
I handled modelling, texturing, look development and compositing for four packaging designs and four cup versions. A modular CG setup made it possible to swap variants efficiently, while careful lighting, reflections and contact details kept the integration invisible from shot to shot.
I handled modelling, texturing, look development and compositing for four packaging designs and four cup versions. A modular CG setup made it possible to swap variants efficiently, while careful lighting, reflections and contact details kept the integration invisible from shot to shot.
The Outcome
The finished commercial stayed crisp and brand-consistent, while the modular workflow saved production time and gave editorial more flexibility after the shoot. “Every cup and package looked flawless on screen. The CG integration felt invisible, exactly what we needed.” — Nosh Food Films
The finished commercial stayed crisp and brand-consistent, while the modular workflow saved production time and gave editorial more flexibility after the shoot. “Every cup and package looked flawless on screen. The CG integration felt invisible, exactly what we needed.” — Nosh Food Films
The finished commercial stayed crisp and brand-consistent, while the modular workflow saved production time and gave editorial more flexibility after the shoot. “Every cup and package looked flawless on screen. The CG integration felt invisible, exactly what we needed.” — Nosh Food Films
